Inbound marketing is shown to be incredibly effective for attracting website visitors and generating leads. But for many companies, there’s still a place for outbound marketing tactics (like print advertising, broadcasting, and so on) alongside those inbound tactics.

So how can offline marketing work hand-in-hand with your online marketing efforts? Is there a way to incorporate both into your larger marketing strategy?

To learn how different online and offline marketing channels can work together, check out the infographic below from Colour Graphics. You’ll learn where companies tend to spend their online and offline marketing budgets, which marketing tactics give the best return on investment, and how you can help drive offline conversations through online marketing.